Photo by Thiago Matos I’m not going to make this about AI. But I’m a bit over constant the pressure and FOMO feeling that we could/should/will be screwed if we’re not using it more. It’s been super helpful where I do use it, so I’m not trying to knock AI at all. My unpopular opinion here isn’t about that. It’s about who/what we’re using to tell stories. It’s the utter gutter I’m seeing on our screens. With all this digital noise and it getting more and more crowded with AI-dr

A green screen set-up from one of our shoots in early 2025 One of the first questions I ALWAYS get asked about creating a short branded content film is: “How much would it cost?” I have tried so many different ways to standardise our production services but I just haven’t been able to as the costs vary so much depending on soooooo many factors. So here’s a brief lowdown on what shapes a production budget:   Creative Approach: A straight-forward interview is less resource-inte