Photo credit: Shira Pinson This photo was taken in 2016 when Lucas went to film a story about Durga , a lovely 69 year old Nepalese man who walked 4 hours every day so he could go to school. At that point in Lucas' career, it was the best human-led story he ever told and he got the full-on experience; off to a remote part of Nepal, staying at Durga's home, flying a drone to witness the jaw-dropping landscape during Durga's walk to and from school, spending time with a lovely,

It’s a question we get A LOT! When it comes to branded content, the “right” length depends on your story, your audience and what you want to achieve. But there are industry norms, and understanding them helps you make better decisions on your creative needs. 🎬 Story First If your main video leans toward a (human) story, it deserves room to breathe and to have some depth for viewers to connect on a deeper level. These videos rely on emotion and pacing so there's some impact

Photo by Thiago Matos I’m not going to make this about AI. But I’m a bit over constant the pressure and FOMO feeling that we could/should/will be screwed if we’re not using it more. It’s been super helpful where I do use it, so I’m not trying to knock AI at all. My unpopular opinion here isn’t about that. It’s about who/what we’re using to tell stories. It’s the utter gutter I’m seeing on our screens. With all this digital noise and it getting more and more crowded with AI-dr