When it comes to branded content, everyone gets excited about the big “hero film.” The cinematic one. All resources from our team and the client are pulled into this “masterpiece.”  But here’s the truth I think nobody really wants to say out loud -  It ’s the 30-second version that does most of the work! (Oh yes I did)  That short cutdown is usually the video that gets pushed across social media and actually watched by the majority of people. It’s the one that gets all the im

A green screen set-up from one of our shoots in early 2025 One of the first questions I ALWAYS get asked about creating a short branded content film is: “How much would it cost?” I have tried so many different ways to standardise our production services but I just haven’t been able to as the costs vary so much depending on soooooo many factors. So here’s a brief lowdown on what shapes a production budget:   Creative Approach: A straight-forward interview is less resource-inte